It is about 2 pm and Zakri Nagar wears a deserted look as it is not marketing time in this part of the national Capital where shoppers come out after sunset in normal days. The shops are not chock-o-block with customers as it usually is during festival time. However, one showroom stands apart in the crowd as even on a lean day a few women customers are flocking to the shop Nasfir in Zakir Nagar in search for trendy abaya (burqa or hijab).
“The collection here is different from other shops. And I came to knew about it from my friends, who earlier visited this place and bought a few newly designed abayas rare to find in this locality,” said Okhla resident Haleema, who with some of her friends was shopping at Nasfir located in main market of Zakir Nagar near the Jama Masjid.
What makes the shop different is that it is run by a Latin American resident Nasreen Khan, who is from Mexico. After marrying with an Indian entrepreneur Feroz Khan, who claimed to have businesses in California and Mexico, Nasreen moved to Ghaziabad and it was a few months ago when the duo husband and wife took a plunge into starting their own business of selling designer and trendy abaya.
“The response has been overwhelming form the residents. People are coming and buying our items as you can see for yourself. We don’t compromise with quality as we use export quality fabric. Everything is done professionally with the different layers of quality checks.
“We could see the gap in India as abaya wearing women had little option. That is why we decided to offer trendy and modest abaya. I want to tell you it is not fashion. Instant hijab is very popular,” Nasreen told OKHLATIMES.COM.
“Nasfir Islamic Clothing is a premium clothing brand for Muslim woman, we work with love and dedication to bring our customers the best quality and unique designs, we work hard from the idea to the sample and we try to choose from unique and beautiful fabrics,” said Feroz.
To reach abaya buffs online, Nasreen had floated a FB page too where customers can interact and order their choice of abaya: facebook.com/NasfirIslamicClothing
Also the showroom is online at nasfir.com.
ADDRESS: 219 Shop No 4, Zakir Nagar Main Road
Mobile number 7044953472
OT marketing initiative