When two giants fight it is the commoner who end up winner. The case in point is the ongoing competition between new comer Reliance Jio and Bharti Airtel.
Reports have surfaced to keep its customer base intact and to penetrate further, Bharti Airtel has announced to do away with all roaming charges for outgoing and incoming calls as well as SMSes and data usage within India.
The new move is to be implemented from April 1.
Besides this, the mobile phone service provider said international call rates will be cut by up to 90 per cent to as low as Rs. 3 per minute. Moreover, data charges will also be slashed by up to 99 per cent to Rs. 3 per MB across popular roaming destinations.
The announcement regarding this was made by Airtel in a Press statement, claiming the move will lead to “death of National Roaming” from April 1.
“With this, Airtel mobile customers will be able to carry their numbers across India and the world and stay connected all the time without having to worry about high call/data charges. Bill shocks will now be a thing of the past,” it said.
Gopal Vittal, MD & CEO (India & South Asia), Bharti Airtel said: “This marks the death of national roaming and the whole country will now be like a local network for our customers, who will not have to think twice before making or receiving calls or using data while travelling outside their home base. Airtel has again set the benchmark in delivering best in class value backed by a great network experience.”